Barking Mad Cosmetics Can Help Fight The Signs of Ageing Cause By Pollution.

Pollution is a direct cause of many aging issues seen today: How do we ensure products are able to cope with the increase in pollution?

On a recent clinical trial, run at the Prestigious Princeton Consumer Research, 200 men and women were asked to use the product on half their face for a one month period so scientists could evaluate both sides of the face for pollutants. Ultra violet light photography was used on the side treated with the cream and the side that had no treatment, at baseline, week 1, week 2, week 3 and finally week 4. It was clear to see from the data that the side untreated had continued to collect pollution particles compared to the side which was treat, that showed a massive decrease in the pollutant particles that that side of the face had picked up.

Conclusion was: Using BMC Night cream before you go to bed, and a cleanse/wash in the morning before applying the all day moisturizing facial cream, can protect you from the damaging effects of pollution as well. 

As demand for space increases from the people moving in, so does the pollution they bring with them. Worldwide city pollution rates are higher than ever before, with a staggering 8-10% increase in pollution being seen in some of the not so largely populated cities, with 15-20% increases in places like China and Japan. It is estimated that by 2030, there will be 30 million people living in Tokyo and in Deli India, a staggering 34 million people alone! According to the new WHO database, levels of ultra-fine particles of less than 2.5 microns (PM2.5s) are highest in India, which has 16 of the world’s 30 most polluted cities.

Outdoor Pollutants

Air pollutants can erode the ozone layer, allowing ultraviolet radiation from the sun to come through the upper layer of the atmosphere. Not only can this lead to skin cancer, free radicals and pollutants absorbed through the skin can affect your entire body by damaging cells and causing other diseases like Alzheimer’s disease and Parkinson’s

Indoor Pollutants

Indoor pollutants such as creosote from stoves and fireplaces and particles from pressed wood products and foam insulation can cause dry skin and skin irritation and rashes.

Premature Ageing

Air pollutants rob skin cells of oxygen, which can make the skin look dull and sagging. As you get older the body’s ability to fight free radicals diminishes. Unfortunately, pollutants increase the number of free radicals in the air. This in combination with UV radiation decreases the production of skin collagen, causing the skin to lose elasticity. Loss of elastin gives skin a rougher texture and fine lines begin to appear. Exposure to airborne toxic chemicals can actually cause age spots, premature fine lines and wrinkles, and sagging and bagging. Individuals with sensitive skin may be even more susceptible to pollution damage.

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